Long before festivalgoers arrive, extensive creative planning and technical expertise are required to bring a live production to life. From elaborate stage structures to carefully coordinated visual effects, every element contributes to the experience audiences encounter. For nearly 20 years, Mark Rietveld has played a significant role in this process, contributing his creative expertise to some of the most prominent festivals and entertainment productions worldwide.
As Co-Owner and Creative Director of 360 Show Design, Rietveld specializes in developing large-scale environments that integrate artistic vision, advanced technology, and compelling visual narratives. In collaboration with a multidisciplinary team of designers, production specialists, and technical experts, he has helped deliver productions that enhance live performances and establish meaningful connections between artists and their audiences.
Rietveld’s extensive professional portfolio includes contributions to internationally established events such as Defqon.1 Festival, Qlimax, Mysteryland, Tomorrowland, the FIFA World Cup Qatar 2022, Creamfields Chile, Lost Lands Festival, So Track Boa, No Art Festival, Verknipt, and EDC Las Vegas, alongside numerous major productions across Australia. His involvement in these events demonstrates the international reach of his work and his longstanding contributions to an industry where creative expectations and production standards continue to evolve.
The accomplishments of 360 Show Design extend beyond its extensive festival portfolio. The company participated in the production that achieved the Guinness World Record for the largest laser show, incorporating 1,100 lasers within the Johan Cruijff ArenA in the Netherlands. In 2026, its contribution to the Lost Lands Festival Grand Finale also earned a nomination for a Live Entertainment Production Award (LEPA). These distinctions underscore the technical capabilities and creative achievements associated with Rietveld and his team, further establishing their presence within the international live entertainment sector.
For Rietveld, stage design involves considerably more than developing visually impressive structures. Each production presents an opportunity to establish a distinct atmosphere and communicate a creative concept through the physical environment. His approach incorporates architectural principles, lighting design, technical systems, visual composition, and an understanding of audience engagement. Whether working on a smaller performance setting or an elaborate festival installation, he prioritizes the relationship between the production’s visual identity and the experience it creates for attendees.
An essential component of 360 Show Design’s operations is the close collaboration between Rietveld and two senior members of its leadership team: Bart Straver, Head of Production, and Pieter Truijen, Head of Design. Their respective responsibilities complement Rietveld’s creative direction, allowing projects to progress from their earliest conceptual stages through technical development and final implementation.
Straver manages the logistical and technical requirements of each production, including planning, coordination, and the execution of complex operational processes. Truijen directs the design development, translating artistic concepts into detailed stage environments that account for both visual presentation and practical production requirements. Alongside Rietveld, their coordinated approach supports the delivery of ambitious projects while maintaining consistency between the original creative vision and its final realization.
Through this collaboration, the team has contributed to major entertainment productions throughout Europe, North America, South America, Central America, Australia, and the Middle East. Their international portfolio reflects experience working across different venues, production environments, and technical requirements. The ability to coordinate complex creative and operational elements has become an important aspect of 360 Show Design’s professional identity.
The company’s 2026 portfolio further illustrates the breadth of its international activity. Among its projects are Verknipt Ziggo Dome, Don’t Let Daddy Know Amsterdam, Verknipt Warehouse Special Easter, Kingsland Festival, Empire Music Festival in Guatemala, Verknipt Unrestricted, EDC Las Vegas, and Verknipt Festival Utrecht. These productions demonstrate the team’s continued involvement in major entertainment events across multiple markets, each presenting its own creative and logistical considerations.
One particularly notable project involved the redesign of the Basspod stage at EDC Las Vegas 2026. Recognized as a prominent stage within the festival, Basspod provided 360 Show Design with an opportunity to contribute a new creative interpretation to an established electronic music setting. The project represents an important addition to the company’s international portfolio, demonstrating its experience in developing distinctive large-scale environments through the integration of design, technology, and production expertise.
Despite the scale and international visibility of these projects, Rietveld places particular importance on the lasting impression a production leaves on its audience. His perspective emphasizes the collective effort required to transform an initial concept into a fully developed live experience.
“Great show design is about creating moments people remember,” says Rietveld. “Every project starts with a vision, but it’s the collaboration between creative ideas and technical expertise that turns that vision into something audiences can truly experience.”
Looking ahead, Rietveld and the 360 Show Design team continue to develop their international portfolio while exploring new possibilities in creative production and immersive entertainment. Building on nearly two decades of professional experience, major festival collaborations, and involvement in record-setting and award-recognized productions, their work reflects an ongoing commitment to advancing the creative and technical dimensions of live entertainment.
Mark Rietveld
LinkedIn: https://www.linkedin.com/in/mark-rietveld-amsterdam/
Bart Straver | Head of Production
LinkedIn: https://www.linkedin.com/in/bart-straver-a3b0431a/
Pieter Truijen | Head of Design
LinkedIn: https://www.linkedin.com/in/pieter-truijen-18b39146/
360 Show Design
Instagram: @360showdesign
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CCS Agency
Email: ma@c-c-services.agency
